Featured Works
A selection of products we've designed, built, and shipped.
A Smarter Way to Live with Haemochromatosis
MyIron+ is the iron overload app designed to help people manage genetic haemochromatosis — a condition that, despite being the UK's most common undiagnosed genetic disorder, has long lacked dedicated digital support. Developed for Haemochromatosis UK, the only charity in the UK focused on supporting people affected by the condition, the app launched in June 2023 after a 12-month co-design process bringing together patients, clinical specialists, and community stakeholders to address real, unmet needs.
MyIron+ lets users track all aspects of their haemochromatosis care — appointments, blood test results, and venesection details — all in one place, with charts to visualise progress over time. The app also keeps medical letters and paperwork stored securely, includes a diary to stay on top of appointments, and gives users access to specialist advice and award-winning resources from Haemochromatosis UK — along with an AI chatbot available around the clock for guidance when it's needed most.
Built by the Community, Built to Last
What sets MyIron+ apart is that people living with the condition were involved at every stage of its development — from shaping the initial concept to reviewing prototypes and providing ongoing feedback. Rather than building something and hoping it would fit, the team made sure that real patient experience informed every decision along the way. That approach is reflected in how quickly the app was embraced: within just 12 months of launch, it was already in use by 20% of the UK genetic haemochromatosis community and was being rolled out by dozens of NHS venesection services.
Building a healthcare app that handles sensitive medical data securely, works reliably across devices, and earns the trust of both patients and NHS services is no small task. Every part of the platform was designed with that responsibility in mind — creating a tool that patients, clinicians, and NHS services can all genuinely depend on for the long term.